Consider it handled.

A growth sidekick for small business owners. Part salesperson, part bookkeeper, part operations, marketing, technology and strategy. You can't hire all six. You can hire me.

Book 30 minutes → What's on the list →
AlexTuesday
TextHartwell left a voicemail about the roof quote. Can you call him back?
Called him. He wants it by Thursday. I'm drafting it from your March pricing now.
Email · forwardedFwd: Invoice #1031, 12 days late. Did Northside ever pay?
Not yet. I nudged their bookkeeper; they're paying Friday. Reminder set in case they don't.
WhatsAppCan you book the inspector for Tuesday?
Booked, Tuesday 8 AM. It's on your calendar and the crew lead knows.
Text👍
Your listTuesday
✓
Call Hartwell backQuote due Thursday, drafting
9:12
✓
Chase the Northside invoice#1031 · paying Friday
9:58
✓
Book the inspectorTuesday 8 AM · crew notified
11:14
Order spring flyersProof in your inbox, waiting on your OK
today
Set up the new hire's emailStarts Monday
Fri
3 done · 2 waiting on youExample

I call the customer back, book the appointment, send the quote, chase the invoice, fix the spreadsheet, set up the tool and tell you what's working. You run the business. I handle the list.

Taking on new clientsLimited engagementsBrooklyn, NY
What I take off your plate

Six jobs every small business needs done, and can't hire six people to do.

After fifteen years around small business owners, the pattern is clear: a specialist who only touches one corner of the business rarely moves the whole thing. When you're running a fast-growing company, you need a generalist embedded with your team who can actually take things off your plate. So I built a small, deliberately boutique practice to be exactly that: a limited number of engagements, each with my full attention.

Sales

Every inquiry gets an answer.

A lead comes in by phone, web form or text. I reply the same day in your voice, send the quote, and follow up until it's a yes or a no. Nothing sits in the inbox.

"Forward me the inquiry."
I take it from there.
Quote sent · Hartwell Roofing2:14 PM · follow-up set for Thursday
Example
Texts with Alex
Website lead came in last night, Hartwell. Can you take it?
Replied at 8:15 and booked a call for Wednesday. Quote goes out today.
Perfect.
Bookkeeping

Invoices go out. Money comes in.

I send the invoices, chase the late ones, pay the bills and file the receipts. Your accountant gets clean books, and you always know what's in the account.

"Did Reyes ever pay us?"
Yes. Tuesday.
Example
Invoices · April $18,400 out
Whitfield Dental#1042 · $4,800
Paid
Reyes Landscaping#1039 · $2,350
Paid Tue
Bell & Sons#1044 · $6,200 · due Fri
Sent
Northside PT#1031 · $5,050 · 12 days late
Nudged ×2
Receipts31 filed this month, 0 missing
Books clean
Operations

The admin pile, cleared.

Insurance renewals, vendor quotes, schedule changes, the new hire's phone and email. Send it once. I handle it and tell you when it's done.

"Can you deal with the inspector?"
Booked. Tuesday, 8 AM.
Example
Your list · this week
✓
Renew the liability insurance certificateSent to Hartwell and Bell, filed
✓
Find a new uniform vendorThree quotes, you picked one, ordered
✓
Move the Thursday installNow Monday 9 AM, customer confirmed
Order spring flyersProof in your inbox, waiting on your OK
Set up the new hire's email and phoneStarts Monday
Marketing

Reviews answered. Newsletter sent.

The Google listing gets a reply the same day, the monthly email goes out on the first, the website says what you actually offer now, and the business cards from the expo are in your CRM by Friday.

"Here's the list from the conference."
212 names, cleaned and loaded.
Example
Google Business Profile
★★★★★2 days ago
Marcy R.

Came out the same day our heater quit. Honest about what didn't need replacing.

Reply from the owner

Thanks, Marcy. Glad we got you warm again. We'll see you in the fall for the tune-up.

April newsletterSent the 1st · 1,140 contacts · 46% opened
3 jobs booked
Reviews this month4 new · 4 answered · average reply 3 hrs
4.9 ★
Technology

The tools talk to each other.

Your CRM, inbox, calendar and invoicing, set up properly and connected, in your accounts under your logins. Nothing new to buy and nothing new to learn.

A reply comes in. The record updates.
You get a text.
Example
Connected
HubSpot
Outlook
Mailchimp
Trello
Zapier
LinkedIn
Instantly
Clay
Reply comes in→CRM updated→You get a text

Built in your accounts. If we ever part ways, you keep all of it.

Strategy

You know where things stand.

One page a week: what came in, what went out, what's booked, what's stuck, and what I'd do next. Then thirty minutes to decide together.

No dashboard to learn.
One page, plain English.
Example
This week Mon–Fri
14inquiries answered
3jobs booked
$18.4kinvoiced
StuckNorthside invoice, 12 days late
Call Monday

What I'd do next: raise the small-job minimum. Four quotes this month were under $800 and took as long as the big ones.

How you hand things off

Reach me where you already work.

Forward the email. Send the text. Drop it in the group chat. There's no portal and nothing to learn. It comes back done, and the record is updated.

EmailTextWhatsAppSlackTeamsA phone call

One instruction is enough.

Tell me once how you like something handled. That's how it's handled from then on.

Your tools, not mine.

Everything is built in accounts you own. If we part ways, you keep all of it.

A person, not a queue.

You have my number. No tickets, no chatbot, no junior with a script.

Pricing

Cheaper than an assistant. Broader than any one hire.

Every arrangement is custom. We agree on what's on the list, how often we talk and what it costs, and you pay one flat monthly fee. The first three months are for getting everything in order and proving it works. After that it's month to month, and you can stop any time.

Built around youScope, cadence and fee set with each client. No packages.
One monthly feeNo setup charge. No hourly billing.
Software at costAnything we add is billed at cost. No markup.
You keep everythingLists, books, automations, all in your accounts.
Capacity

Limited engagements. Full attention.

This works because I know your business, your people and what you'd never send. That only holds with a small number of clients, so I keep it small on purpose.

A short client list.

Few enough that I know every account, every customer and every open thread.

One point of contact.

You work with me, not a team that rotates. Nothing is handed to a junior.

Nothing outsourced.

The work stays with me. No subcontractors, no offshore team, no handoffs.

Currently taking on new clients. If that changes, this line will say so.
The person

Fifteen years inside small businesses.

Alex Kemp
Alex KempFounder, Follensby Clear

From a four-person startup to a company I helped grow past $10 million in revenue, I've carried the sales number, run the operations, kept the books, built the marketing, set up the technology and sat in the room for strategy, usually several of those at once. The pattern never changes: the owner is good at the work and buried in everything around it.

You get me, and you get my number.

A trailhead sign in the woods
Where the name comes from.Adirondacks, NY

The business grows. Your list shouldn't.

Limited engagements. One-on-one attention. Thirty minutes to see if it fits.

Book 30 minutes →